Five Ways to Establish a Strong Leadership Brand

Create a five-column matrix and fill in the blanks with responses to the following points. When we have humility to mindfully accept the truth of our situation on paper, it gives us a tangible and actionable plan to execute and track. 

  1. Your Aspiration: List three things you want to be known for.   

If you aren’t sure, imagine you were giving your retirement speech. Looking back, what would you comment on as your most fulfilling accomplishments? 

  1. Their Perception: What do you suppose your colleagues would say about you now? Be honest. 

Ask yourself this: What would be said about you at your funeral by 1) a friend 2) a family member and 3) a work colleague? What would those who don’t care for you say? 

  1. Your Reality: Ask five people you work closely with how they would describe you at work.

Send an email to five unbiased people with whom you have worked over the last year. Tell them you are working on your leadership development and want to know how they would describe your 1) strongest traits and 2) areas for opportunity. Assure them you are not proud and see this as an opportunity to build your self-awareness. Accept that your perception may not be others' reality.  

  1. Your Opportunity:  What key area of opportunity do you want to address?

Is there a theme to the feedback you have received from others? When we address a target area for improvement it helps to 1) Identify what triggers it, 2) deploy a calming technique in the moment such as a deep breath and 3) have a go-to strategy such as asking for clarification or more time to get back to them.  

  1. Your It Factor: What is your signature strength? What is the impact of that strength?

Put context around this. Define it succinctly so that you may speak to it in meetings, in strategy sessions and on resumes. If your signature strength is good listening and problem solver you might say, “After having listened to all points of view I suggest that we do (X) and evaluate its efficacy by (Y).” 

Your coach,

Mary Lee

P.S. Money replenishes itself. Time does not.  Click here to request a call with me and let's talk about your situation.

Mary Lee Gannon, ACC, CAE is an International Coach Federation certified executive coach and 18-year corporate CEO who helps busy executive leaders swap the treadmill to nowhere for a new career, promotion, higher pay, confidence, calm and better connection with the people who matter while it still matters. View testimonials from her career transformation mavens and FREE career tools at www.MaryLeeGannon.com

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