Corporations calculate success by metrics – return on investment, productivity, key performance indicators, cost savings, balance sheet, cash flow, retention, number of goods sold, quality metrics, speed to market, profit margin. Goals are created in the aggregate of these measurements. Performance at work is tied to goals. Goals are always measurable. If it isn’t measurable, it is only a notion, not a goal.
When a corporation doesn’t place the same value on its people as it does on its metrics often employees get sucked into believing that their personal worth is tied to the goal. And if they fail to meet the goal, they are a personal failure. There could be many circumstances that affect the realization of goals – resources, team culture, time, talent, a crisis, market share, competition. Yet individuals often lay expectations on top of goals, leading to despair. I am expected to hit the goal, or I...
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