I’ve always felt that telling people how to improve was pointless. That’s like telling them from the start that they’re not good enough and this makes them shut right down. Applauding and guiding them for excellence while personalizing only to yourself and not them engages people.
I use the FBI method. “I FELT you really demonstrated great anticipation skills when you (BEHAVIOR) pulled that comparative research on the results of our last campaign. The IMPACT of this is changing our direction to be more focused on one-on-one relationship building and not costly mass acquisition initiatives.” This is far better than, “Great job” or “We didn’t do a good job on that.”
Legendary Dallas Cowboys coach Tom Landry turned around his struggling team not by showing highlight films of mistakes but by combing through game footage to create a highlight reel for each player of them doing something easily, naturally and...
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