Five Ways to Establish a Strong Leadership Brand

Create a five-column matrix and fill in the blanks with responses to the following points. When we have humility to mindfully accept the truth of our situation on paper, it gives us a tangible and actionable plan to execute and track. 

  1. Your Aspiration: List three things you want to be known for.   

If you aren’t sure, imagine you were giving your retirement speech. Looking back, what would you comment on as your most fulfilling accomplishments? 

  1. Their Perception: What do you suppose your colleagues would say about you now? Be honest. 

Ask yourself this: What would be said about you at your funeral by 1) a friend 2) a family member and 3) a work colleague? What would those who don’t care for you say? 

  1. Your Reality: Ask five people you work closely with how they would describe you at work.

Send an email to five unbiased people with whom you have worked over the last year. Tell them you are working on your leadership...

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